Children are often the main motivation for parents to live a healthier life. To be in good health and be the best role model for their kids for as long as they could. AIA came up with a campaign that asks #WhatsYourWhy to healthier living and the answer was actually the WHO – families and children – that is the driving force behind their motivations for healthy living.

Join AIA’s Global Ambassador, David Beckham, as they uncover people’s motivation for wanting to live a healthier life!

KRAFTW5RKZ partnered up with BBDO Singapore and PlayFilms for this campaign spot from AIA.