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Purpose Elly

Does the urban environmental stress and pollutants damage your hair and scalp? Daily UV and pollution exposure can damage your hair and scalp, and may result in dandruff.
CLEAR Complete Care Shampoo infused by Amino Acids helps to remove dandruff and deeply nourish your scalp and gives you healthy looking, beautiful hair.
Take the journey with Elly as she casts away her doubts into the unknown world whilst gaining confidence with healthy, beautiful and nourishing hair! Unravel her adventures in this 60 seconds spot.

MullenLowe Singapore, Dennis Films and KRAFTW5RKZ pushed the creative potential to deliver this magical spot.