Smart S.A.M | Birds

Why are the birds still calm after a dinosaur’s stomp, did they not hear it?
What about the tennis balls, why aren’t they bouncing back up?
Because there’s Smart S.A.M to absorb all the shock!

Anta’s Smart S.A.M absorbs up to 70% impact, greatly reducing the overwhelming stress being put on your ankles and knees ushering in a new era of unprecedented comfort.

With animation directed entirely by yours truly, KRAFTW5KRZ is extremely honoured collaborating with KARMA once again to bring you this fun and colourful animated spot for Anta.

  • Client
  • ANTA
  • Scope
  • Design & Animation
  • VFX Supervision
  • Animation Directing
  • Agency
  • KARMA Shanghai

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